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Why Creating The Conditions For Creativity Are As Important As Having The...
I’ve always had a love/hate relationship with advertising awards. Of course, it’s nice to have them … but for me, it’s always about who you are competing against and who the judges are who are...
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Play To Win, Rather Than Not To Lose …
When Tiger and Nike recently ended their relationship after close on 3 decades, there was a lot written about why. Hot takes. Wild ideas. Conspiracy theories. But among them all was a post by Tom...
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Why There Is Nothing More Freeing Than Being Lost …
I want to write about something I’ve been thinking a lot about recently. I turn 54 this year and if truth be told, the life I have is more than I ever could have imagined. While I’ve worked hard for...
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Are You An April Tool?
This blog has been going for a loooooooong time. Which means, it’s had its fair share of April Fool posts. Some have been very good [even though I say it myself] with different industry people picking...
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Why UBR Is Marketing ADD …
There is a lot of talk about a new term in marketing, called ‘UBR’. UBR stands for Universal Buying Reason and there’s a lot of people seemingly wetting their pants over it. In essence, UBR is when a...
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